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AARP-Retitement Living TV Strike Deal
Published 09/29/2007 - 1:53 p.m. CDT
ABOUT THE AUTHOR

Dana Smith
Columbia, MD.—Retirement Living TV, the first cable network dedicated to people age 55+, has announced a production agreement with AARP, the largest membership organization for people 50+.

As part of the agreement, Retirement Living TV will originate a number of series from the AARP studios within AARP’s headquarters in Washington, DC and AARP will produce a variety of programs to premier on Retirement Living TV.

            “AARP produces a tremendous amount of content for news and media outlets.  We are excited that this relationship will enable us to begin reaching viewers directly with AARP original programming,” noted Kevin Donnellan, AARP’s Chief Communication Officer. 

            “I can think of no greater compliment than to have AARP place its shows on our network,” said Vice President of Programming for Retirement Living TV Elliot Jacobson. “This new working relationship will enhance our voice in a market that is not served by any other network.”

Retirement Living TV, a network dedicated to informing, involving, and inspiring people aged 55+, was launched in September 2006. Retirement Living TV is comprised of shows covering topics including health, lifestyle, finance, and politics. The Retirement Living TV network roots are in Erickson Retirement Communities, the National Institutes of Health, non-profit research foundations, the Erickson School of Aging Studies at University of Maryland Baltimore County (UMBC), and leading gerontologists across the country.  RLTV is committed to changing the perception on aging, and strives to develop innovative and entertaining television for a mature viewing audience.

Programming can be found on DirecTV Ch 364, Comcast CN8 and CET.  Viewers can also access Retirement Living TV programming by logging onto www.rl.tv.